Beyond Print: Transforming Heritage Auctions’ Storefront with Digital Displays
A storefront can do more than showcase what’s inside. It can tell a story, introduce a campaign, and give people a reason to stop.
For Heritage Auctions, our team brought that opportunity to life with a large-scale digital installation that transforms traditional windows into a dynamic canvas.
A Digital Experience with a Clear View
Heritage Auctions wanted to feature changing auction content across its storefront while while keeping the street visible from the gallery. The solution needed to balance visual impact with transparency while making it easy to update messaging and visuals for upcoming auctions.
Our team designed, fabricated, and installed a custom transparent mesh LED display spanning 63 feet and nearly 1,000 square feet. With up to 72% visibility through the screens, the installation delivers moving imagery while keeping the gallery connected to the street.
Custom framing integrates the technology into the storefront, and a content management platform allows messaging to evolve with upcoming auctions and campaigns.
Expanding What’s Possible at Design To Print
As part of the Duggal family, Design To Print now offers digital capabilities that expand how we help brands communicate in physical spaces.
That means more possibilities for your next project: storefronts with changing content, digital storytelling within branded environments, and campaigns that bring print and motion together.
The Heritage Auctions installation demonstrates how these capabilities can work within the architecture of a space. The windows become an active communication platform, ready to support new creative content over time.
For our customers, it’s an opportunity to think beyond a single graphic or display and consider how an entire environment can tell a cohesive story.
Services Provided: Transparent Mesh LED Displays, Digital Signage, Custom Fabrication, Window Installation, Content Production, and Content Management System Integration.
Bring Your Next Idea to Life
Whether you’re refreshing a storefront or planning a new branded environment, we can help you explore how print and digital displays can work together.
Contact Design To Print to start the conversation.
